Following the publicity-grabbing success of its Easter meme which mocked the risen Christ, a representative for the overrated quasi-Mexican restaurant chain, Boojum – famous for its sticky floors and nappy-style burritos – has revealed similar plans to mock the prophet Mohammed during Ramadan, and the veteran gay rights activist Peter Tatchell during Pride Week.
After some pushback from Christian former-customers who found the Easter meme offensive, Boojum’s management responded by saying their aim is to offend all people groups equally, not just easy targets.
“Our next meme will go up during Ramadan and will depict Mohammed having the Koran revealed to him by an angel, but – get this, right – instead of the Koran, it’ll be a big burrito! And the caption will read: “When the only thing worth revealing is a Boojum!”
He added: “We’ve already hired a graphic design student to photoshop an image of Mohammed kneeling before a burrito with a speech bubble coming from his mouth saying: “Allah Akbar! I knew I smelled Boojum!”
“F***ing hil-are, isn’t it?” said Boojum’s impossibly cool and radical PR manager and Head of Banter, Sye Merkin.
“And then, during Pride Week, we’ll post a meme depicting the veteran gay rights activist, Peter Tatchell, coming out of an actual closet, but instead of finding tolerance and acceptance, he’ll find a trio of tacos!
And the caption will read: “When the only thing worth coming out for is a Boojum!” with the speech bubble saying: “Heeeey! I knew I smelled Boojum!”
Merkin continued: “Mocking Christianity – especially during its most significant time of the year and, so I’m told, at a time when hundreds of its adherents were murdered for their beliefs – is not at all insensitive and crass or devoid of wit and creativity; it’s the kind of super original, cutting edge comedy that sets Boojum above the other higher quality, more authentic Mexican restaurants in the country.
That’s why we’re going to up our banter game even more by going after Islam and homosexuality!”
“Yeooooo!” he added.
In a separate radio interview, Boojum reaffirmed its commitment to equality by revealing additional plans to mock Bobby Sands during the upcoming hunger strike commemorations in August, and King Billy during the Twelfth fortnight.